These are the digital trends of 2016

These are the digital trends of 2016

Video ads

2016 will be the year of video ads! As a company, it's high time to make video a part of your content marketing strategy. It helps you to be found organically good. Video also attracts potential customers. They get to know you faster as a company and that inspires confidence.

App indexing

With app indexing, users who search mobile can search an app immediately and not just on the internet. When the application is not installed, the visitor is presented with a 'card design', on which is the offer to download it in the app store. Google also uses indexation as a ranking factor. This means that when a user is logged into Google and the app is indexable, it ends up higher in the search results than just the web result.

Mobile dominates desktop

Nowadays, more and more people surf to webshops via mobile devices. Constant communication and searching for information takes place via the smartphone. That is why it is important that the website of your organization is mobile friendly. This means that your site adapts to every screen size. A responsive or mobile-friendly website also means a higher score in Google and a faster loading time.

Wearable technology or smart devices

It looks like we're all going to 'wear' technology in the near future. From this year they will be used more and more in daily life. The majority of wearable devices purchased by consumers are in the health sector. Just think of a smartwatch or wristband that measures and displays your fitness performance.

Digital Assistants

Digital assistants ensure that users receive the information they are interested in. Google Now, Siri (Apple) and Cortana (Microsoft) are digital assistants and their use will gradually increase in 2016. They function as a kind of hub for all your important applications and other actions on the net. Appointments, contacts, emails, interests, search results, etc. It is all analyzed by the digital assistant so that the system gets to know you and can then effectively provide you with interesting information.

Virtual Reality

Virtual reality is a computer-controlled simulation where you are immersed through various senses in an almost lifelike experience. Through a kind of glasses, you get images almost immediately on your retina. You are completely closed off from the physical environment and you feel that you have landed in a different reality.

Marketing Automation

Marketing automation tools are, simply put, different tools that automate your marketing process. Marketing Automation itself is not a tool, but a strategy whereby companies are in constant contact with their target group. Marketing automation is a link between CRM (Customer Relationship Management) and CMS (Content Management System).

Safety first: security is becoming more important

Although security is already important now, it will become even more important in 2016. By making your customers feel safe, you win their trust. On the one hand, it is about protecting customer data and on the other hand protecting your website itself.
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