Good to know with email marketing

Good to know with email marketing

Make a checklist

An email is sent with one simple click. So an error happened quickly. It can, therefore, be a good idea to draw up a checklist and go through it every time before you send the mailing.

Testing, testing and testing again

After you have done all the checks, it is best to send the mailing internally as a test. This way, all colleagues can also view the newsletter thoroughly and give comments if necessary.

Formulate objectives

For sending e-mails, you must also set objectives in advance. By formulating objectives in advance, you can check afterward whether the newsletter was successful or not.

Prepare your newsletter well

There are many things that encourage you to read your newsletter or encourage more click-throughs. Read here our 9 tips for the perfect digital newsletter to know how to approach this.

Integrate social media

The online communication of most recipients also goes via social media. It is therefore important to also share the content of your mailing via online platforms such as Facebook, Twitter, and LinkedIn. More tips and tricks can be found in these articles " You better avoid this on social media " and " With this, you score on social media ."

Be mobile!

In an increasing number of cases, the majority of recipients open the mailings via a mobile device. Take this into account and adjust your mailing accordingly.

Comments

Post a Comment

Popular posts from this blog

This way you avoid the spam filter

This way you avoid the spam filter What is spam? Spam is the abbreviation for 'spiced ham'. What does canned meat have to do with unsolicited bulk e-mail? The origin of the word can be found in the seventies in a sketch by Monty Python. Be sure to check out the SPAM sketch! It is about a couple at a restaurant who can only order dishes that contain the SPAM meat product. The word spam actually entered the digital world as a joke. Due to continuous technological progress, spam filters are becoming increasingly strict when passing e-mails in your inbox. Spam filters have a list of criteria that determine whether or not your e-mail message is spam. In the past, the content of the website was mainly filtered and there were blocklists that determined this. The two most important things to avoid spam filters are the reputation of your IP address from which you send the mailing and the reputation of your domain name. It is important to send a mailing regularly so that recipient...
Read more

The positive impact of the AnySurfer label on your website

The positive impact of the AnySurfer label on your website About AnySurfer AnySurfer is a national project and aims to make websites more accessible for people with disabilities. In this context, this means useful for everyone, including people with disabilities. Did you know that around 15% of the population are people with disabilities? Of course, they also visit your website. How do you achieve accessibility? The basis of good accessibility is a good technical foundation. Therefore, carefully choose which CMS, framework, templates, modules, etc. you will use. For this, you work best with a  recognized builder. In addition, a well-thought-out structure and clear navigation are very important. Of course, we always help with the preliminary study and preparation of this. Additional advantages Because your website is built according to the above guidelines, it is not only accessible to people with disabilities but also very clear and user-friendly for people without di...
Read more

building blocks for a good website

7building blocks for a good website 1: User-friendly It is important that the visitor can navigate through your website quickly and efficiently and quickly obtains the information that may interest him or her. Everything starts with a clear structure, both for the structure and content. 2: Visually attractive The design of your website reflects the values ​​and vision of your company, but it must also stand out from the crowd and match the corporate identity of your company. The appearance of the website goes hand in hand with user-friendliness. A site can and must be easy to use and visually attractive! 3: Objectives What do you want to achieve with your website? In other words: what are your goals? For one company this can be mainly promotional and promotional, for the other company it can be mainly informative. Whatever it is: every starting point needs a different approach, determining the structure, visual elaboration, and content. 4: Responsive or mobile-friendly ...
Read more